The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

This is brilliant – Keiichi Matsuda manages to entertain, amuse and challenge in this short video. A disturbing look into our future?